“I decided to start a campus Instagram to highlight all of the wonderful things going on at Haltom Middle School,” states Dr. Jill Balzer, Principal. “I make decisions on what I will post based on things that are unique or new to our campus. I also like to post pictures of students and staff who are exhibiting any of our Tiger Values (Tenacity, Integrity, Graciousness, Effort, Resiliency, and Service to Others).”
When asked if she noticed anything different after implementing this social media strategy, Dr. Balzer replied, “Yes. Some of the things that I have noticed from having a campus Instagram are that students are wanting to be ‘caught’ modeling our values and that students and staff are wanting to be a part of all of the great things going on in Tiger Nation! It is definitely a tool that I am so glad that we started at Haltom Middle School and being able to tell our story is helping to build a positive culture and image of our campus.”
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