Have you completed your application for free and reduced meals? Face-to-face or online learners, it’s not too late. Apply Today!
Since 1961, Richland High School has been a pillar of community pride with highly accomplished alumni and a thriving and inspired student body. In spring 2020, Birdville ISD leadership chose to change the school’s mascot to an identity befitting its rich traditions in a modern and relevant way. Richland High School is now identified as the Richland Royals.
To create a new graphic identity representative of “Royals,” the District enlisted BrandEra, a 17-year-old branding agency, with the unusual expertise of public school marketing and brand development.
The initial need was to bring to life exactly what a Royal is. In a highly responsive timeframe, BrandEra facilitated Zoom focus group meetings with students, school leaders and community members to hear their opinions. Upon this feedback, a variety of mascot samples were presented, being mindful to key descriptors such as integrity, proud, respected, responsible, leader and strong. In a real sign of collaboration, the stakeholder group unanimously selected a lion to be the Richland Royals mascot.
BrandEra quickly developed a range of lion sketches, ranging from friendly to fierce. Options had a variety of crowns, manes and expressions. Again, stakeholders were given a chance to weigh in and a “type” of lion was selected. The agency then developed tighter sketches followed by computer renderings, and the Richland Royals were born.
The final Royals logo embodies an attitude of confidence and pride. Its gaze is forward and upward and its mane is flowing, as if it is looking and leading into the future. The lion’s crown is regal and in its shadowing there is an abstract “R” thoughtfully placed in its center.
Several other branding elements were created as part of this project including: a school crest, a spirit flag, social media graphics, a hype video and a mascot rendering that will be used to create a new mascot costume.
The Birdville High School varsity football games scheduled for Friday, Sept. 25 against Everman, and Friday, Oct. 2 against Haltom, have been canceled due to members of the BHS football team testing positive for COVID-19. The next scheduled game for Birdville High’s varsity football team is on Friday, Oct. 9 at 7 p.m. at the Birdville ISD Fine Arts/Athletics Center against Crowley.
With a mix of face-to-face and online learning, BISD will only post progress reports online in Skyward Family Access for parents/guardians. Campuses will not be printing and sending home paper copies of progress reports. If a paper copy is needed, parents/guardians should contact the campus to request a copy.
Student-athletes are preparing to return to fields and courts for the 2020–21 athletics competition season. Games are open to limited public attendance. The District will continue to follow guidelines from the University Interscholastic League (UIL) and other agencies related to masks (paper or cloth) and social distancing.
Due to the constantly evolving situation with COVID-19, and the regularly changing guidance from state education and health officials, BISD’s Plan will be reviewed and updated as needed to reflect new requirements from the CDC; federal, state, or county orders; or the Texas Education Agency.