Congratulations to the Richland High School Class of 2021! #BISDShines #WeAreBirdvilleISD
Congratulations to the Richland Royals softball team for advancing to the UIL Bi-District Round of the playoffs. They will play the best 2 out of 3 games against Ft. Worth Brewer High School. Tickets are available at https://events.ticketspicket.com/agency/476ac14e-1c6e-4043-b070-3229f655046f/events/465bb235-7d8e-4717-abf4-879b05217053.
Thursday, April 29 at 7 p.m.
Richland at Brewer High School
Friday, April 30 at 7 p.m.
Brewer at Richland High School
Saturday, May 1 (If Necessary) at 2 p.m.
Brewer at Richland High School
Cheerleaders from Birdville and Richland high schools will be competing in the UIL Spirit State Championship at the Fort Worth Convention Center on Thursday, Jan. 14. The 5A Division 1 qualifying round begins at 9 a.m. with Richland competing at 9:09 a.m. and Birdville competing at 9:18 a.m. Qualifying teams making it to the UIL Spirit State Championship Finals round will be announced later that day.
To purchase tickets, go to:
NOTE: There will be NO TICKET SALES AT THE DOORS.
Inside High School Sports recently selected the Richland High School Royals football team as the Team of the Week. The team will be recognized Friday, Oct. 23 during their game at the Fine Arts/Athletics Complex.
View Team of the Week video
Have you completed your application for free and reduced meals? Face-to-face or online learners, it’s not too late. Apply Today!
Since 1961, Richland High School has been a pillar of community pride with highly accomplished alumni and a thriving and inspired student body. In spring 2020, Birdville ISD leadership chose to change the school’s mascot to an identity befitting its rich traditions in a modern and relevant way. Richland High School is now identified as the Richland Royals.
To create a new graphic identity representative of “Royals,” the District enlisted BrandEra, a 17-year-old branding agency, with the unusual expertise of public school marketing and brand development.
The initial need was to bring to life exactly what a Royal is. In a highly responsive timeframe, BrandEra facilitated Zoom focus group meetings with students, school leaders and community members to hear their opinions. Upon this feedback, a variety of mascot samples were presented, being mindful to key descriptors such as integrity, proud, respected, responsible, leader and strong. In a real sign of collaboration, the stakeholder group unanimously selected a lion to be the Richland Royals mascot.
BrandEra quickly developed a range of lion sketches, ranging from friendly to fierce. Options had a variety of crowns, manes and expressions. Again, stakeholders were given a chance to weigh in and a “type” of lion was selected. The agency then developed tighter sketches followed by computer renderings, and the Richland Royals were born.
The final Royals logo embodies an attitude of confidence and pride. Its gaze is forward and upward and its mane is flowing, as if it is looking and leading into the future. The lion’s crown is regal and in its shadowing there is an abstract “R” thoughtfully placed in its center.
Several other branding elements were created as part of this project including: a school crest, a spirit flag, social media graphics, a hype video and a mascot rendering that will be used to create a new mascot costume.